evangelism
"Red & White" Strategy at EveryStudent.com
Many of you are saying, "Hey, I'm ready to reach thousands of students on my campus with the gospel, using EveryStudent.com. What do I do? How do I promote it?"
Use this simple (and very effective) "Red & White" plan.
Red & White posters
For dorm windows, doors, inside your car, posting around campus, uses these posters to direct students to the Web site. Give this link to a sign shop and have them print them on glossy, card stock for a sharp look.
Red & White banners
Use these inside or outside the student union. Maybe set them on an information table where you're handing out postcards. Again, just give this link to a sign shop and let them do the work, making whatever length of banner you need
Red & White t-shirts
Pick two or three weeks where everyone wears the shirts. The design has been done for you; just order however many shirts you want. As students wear the shirts and others ask about it, your students can say, "It's a great website that covers questions about life and about God. There are lots of great articles. Plus, you can e-mail them a question and get a personal email response."
New postcards
We have real postcards this time that you can mail to students in the dorms, fraternities, etc. Of course, you can still hand them out on campus. There are four different cards in sets of 1,000. These cards are free - ask for as many as you'll use. You only pay for shipping!
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